Audi’s Strategic Shift: Evaluating F1 Entry Amidst Cost-Cutting Measures and Key Leadership Transitions

Audi’s Strategic Shift: Evaluating F1 Entry Amidst Cost-Cutting Measures and Key Leadership Transitions

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Audi are reportedly reviewing their plan to join F1 amid significant behind-the-scenes changes.

According to sources at Volkswagen, the F1 project is being analyzed in detail due to a management change and cost-cutting measures. However, Audi maintains that their entry into F1 will proceed as planned. The issue arises from the departure of Markus Duesmann, the former Audi boss who was instrumental in the partnership agreement with Sauber. Despite speculation about Audi’s commitment, the company has no internal intentions to change their decision to enter F1. They are confident the project will proceed despite the parent company’s internal review. Audi is moving forward with their planned F1 entry and has made significant investments in Sauber, as well as developing their own power unit for the endeavor.

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Source: Crash

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